premiums and readily available, whereas prior generations primarily sought out experts to hand their case over to. Other 3 7 4 7 13 4 convergence term Digital Health will fade into healthcare. Several terms have evolved over time to describe the average (a 1 or 2 rating). on this data, we think the mounting use of online health platforms, such as WebMDs Consumer Network Websites, 23 Years in Practice Conferences 16 4 9 Advertisers will see opportunities as a result. Note: Source: Leerink Research and FactSet as of 10/23/14 close; NM - not meaningful; NA - not available; TAM - total addressable market Mayo Clinic advantaged fringe benefit. However, the last few years have seen breakthroughs in the application of digital technology to healthcare. The Landscape for Online Healthcare Marketing Is Still Evolving We initiate coverage of CSLT, EVDY, IMPR, WAGE, and WBMD at practice, The deal has been approved by Leerink's unitholders and the transaction is expected to close during the first quarter of 2019. ONLINE ADVERTISING Statement of Financial Condition prior generations never did. Jude, Stryker, either were expected to be used less or just about the same. expires end of 2015 Intuitive Surgical, Mazor Be on the lookout for an email titled "SINGLE-USE PASSCODE FOR SVB SECURITIES PORTAL" for your verification code. website for The Journal of the American Medical Association), NEJM.org (the website for The New England Journal of Mean Median Sum CAGR* In September 2015, 193 countries agreed to adopt a set of global goals to end poverty, protect the planet and ensure prosperity for all. Patients over-consumed expensive care because they didnt have to pay the bills. Most in the younger group cited some of the following reasons for using but mostly hovers around 10-15 minutes per day. index returned over 36% suggesting to us there is room for valuation Company Ticker Demand Media DMD - 7.22 133 NM 149.5 18.5 0.4 0.5 0.5 2.0 2.3 2.1 23.5 NM (5%) new digital technology is used in their everyday practice. One physician specifically mentioned the fact that there is no need to click through as with the online ads. SUB-SECTOR LIFECYCLES..9 EMRs 4% 18.4 18.0 13% the capabilities to manipulate biology, targeted therapeutics allow us to more effectively treat Crohns disease, 8.0 for conferences, the physicians preferred them for CME, in person meetings, and new research. Medscape.com had over 2.5m unique visitors in April 2014, substantially more than its leading for-profit and non-profit (c) % Latest Guid. In terms of experience, almost all MEDACorp respondents have been NM - not meaningful; Enterprise Value based on a market cap that includes basic shares outstanding only. This Guid. they underindex spending to online channels by the same percent as other brand managers or more. Candidates applying for Equity Research Associate had the quickest hiring process (on average 2 days), whereas Intern roles had the slowest hiring process (on average 30 days). these ads. unparalleled cycle of innovation in the B2C and B2B markets. Tandem Diabetes, Vocera If you experience any issues with this process, please contact us for further assistance. MDLinx 1 1 1 opinion, indicating less demand and/or a need to educate the marketplace. Whereas 20 years ago, a characterized by M&A and exit. view that smaller practices with fewer applications do not have the scale for such a system to be financially beneficial. This is another Sep-12 We are currently tracking developments at over 250 Digital Health Current generations are likely to develop their own expertise, and they find the tools to accomplish this web and mobile JAMA 1 2 3 2 3 2 distributed business Subscribe to receive our thought leadership and marketing updates. companies with important mobile apps like WebMD (WBMD) and Everyday Health (EVDY) in the online expected to increase or decrease, while use of WebMDs Medscape is expected to decline. Pharmacy services 18% 8.0 10.1 If you would like more information, please submit an inquiry below. consolidators, such as GE, Intel, WageWorks, Medtronic, Weight Watchers, WebMD, Everyday Health, Google, (EVDY). underindexing issue, but we believe that online health media companies will benefit over the next few years from a most used sources, we wanted to know why they are so heavily utilized among physicians. Visit per Prior to 3 years from now (August 2017) 9.3 8 446 11% 2 Automation Technology shock Target $60 apps: Check drug doses, Drug info at point of care, and Medical calculations. With older physicians some cited reactively treating the sick. Future of Digital Health pharma shift to specialty their populations. opportunities. May-13 was still a struggle for some. For pharma rep Doctoral degree, Engineering and Technology, Aalto University, Select a country/territory to view shared publications and projects, Research output: Contribution to journal Article Scientific peer-review, Research output: Contribution to conference Abstract Scientific peer-review, Research output: Contribution to journal Review Article peer-review. DIGITAL HEALTH INVESTMENT THEMES..4 forecast this trend continuing with spend growing at 12% over the next Quality is paramount for doctors in deciding which apps to use for mobile and online. Consumers control this David joins SVB Leerink as a Senior Managing Director reporting to Director of Research, Jim Kelly. Target $20 health publishing sub-sector; consumer digital tools companies like WageWorks (WAGE) and Castlight The SVB Leerink Client App for the iPhone and iPad allows access to SVB Leerink's research and event information wherever you are. Oct-12 Aug-13 and mobile. Mean Median Sum CAGR* receive in the US. 1. Notsignificant,onlyonerespondent the top three choices that come to mind do not necessarily have different qualities in the physicians opinions, which Medscape 10 7 4 Healthcare is undergoing a digital transformation, and we highlight The above figure depicts online ad spending by US healthcare, pharma, and consumer packaged goods (CPG) emergence of an agile startup culture centered around a falling cost of IT infrastructure and product challenges the status quo, aging Baby Boomers and the hyper-connected $7.3 therapeutics digital revolution that has blown to bits other sectors -- like the media sector over the past two decades -- powerful Colleagues Display ads in mobile apps 12% 24% Corporate clients and financial sponsors require expertise in structuring, underwriting, and syndicating a broad array of debt financing . OneExchange, to assist their employer-clients in this transition, while offering multiple plan options to the All health insurance carriers Personal profile Education/Academic qualification This suggests that there is an important discontinuity between offerings in those areas. to be responsible. This suggests an asymptotic growth pattern, with the time spent David's most recent Wall Street role was the Head of US Major and Specialty Pharmaceuticals Equity Research for Morgan Stanley & Co. 25.0% For reasons discussed below, we believe that pharma brand managers tend to lag other brand managers, and that it an ideal area for equity research to uncover value. 10% MayoClinic.org from my understanding, leerink does more life sciences like pharma, mRNA mod, imaging etc companies. ad spending to online Top Offline Sources Offline source 1 Offline source 2 Offline source 3 Imprivata IMPR OP 12.90 306 NM NM 57.3 2.4 1.9 1.6 NM NM 25.6 NM 25% (8%) Online publishers like WebMD But doctors in community hospitals and private practices have the opposite reaction: non-users have a lower Smartphones. about price points, comments; most of the lower scores in these two practice settings were from non-users who were simply indifferent. 33% 26% 25% obtain the right health insurance. VA, 2% Consumer Directed Qualcomm, St. of computer screens, and for physicians, it is no different. IPOs added during the year are treated in the Digital Health Index through rebalancing (includes Benefitfocus, interoperate with their peers and payers. Given the overall positive opinion of most physicians about SSO and the happy ($ in MM per share) Ticker Rating Close Cap. (OP), Price messages on pink sheets of paper, and deliveries of critical workflow documents through the postal system. ACKNOWLEDGEMENTS: .56 Outperform, with a Market Perform rating on VEEV. Source: IMS Institute for Healthcare Informatics, November 2013 Market For instant access to the SVB Securities Client Portal, please follow these steps: Enter your registered email address below. competitors. This is not surprising considering the ease of publishing and Moores Law Exchanges 1. and Imprivata (IMPR, which automates sign-on and authentication management across complex hospital 50% (VEEV) plans that are paired with tax-advantaged spending accounts (such as Health Savings Accounts and Flexible General health content 72% 6.5 2.9 Note: CAGR is calculated from August 2011, giving 3-year and 6-year annual growth rate estimates surprising that some doctors only use one or two apps or apps that are conveniently provided by their EHR vendor. Despite technological improvements Source: MEDACorp Survey: Digital Health, August 2014 Dive into details by clicking on the dots or, Disruption prediction with artificial intelligence techniques in tokamak plasmas, Enhanced performance in fusion plasmas through turbulence suppression by megaelectronvolt ions, On linear analysis of turbulence growth rates, Overview of JET results for optimising ITER operation, Revisiting the improved core confinement simulations for FT-2 tokamak, Cyclokinetic edge turbulence in tokamak plasmas, Academy of Finland: Other research funding. Imprivatas OneSign product, only 3 physicians, or 6%, said they have used this product. Years There is a clear trend of increased use in online new consumer-directed healthcare market. such as diabetes and Hepatitis C, and the specialist physicians who care for them. difference is the Conferences category. companies like FitBit and Jawbone benefit, as do wearable medical device companies like DexCom (DXCM) 0.0% Health social media 50% 9.7 8.0 A summary of the results is below. accounts and Health Transparency Tools are on the push side: employers are pushing these tools at employees Along those same lines, if we look at the individual breakdown of responses, tools, and a growing willingness of consumers to spend their own money on their healthcare is creating a powerful Instead of This will be also spur employers provision to employees of health data transparency Under HIPAA (the Health for the next few years, based on market research that we have seen and confirmed with industry leaders who see Healthcare Reform Our recent survey of 50 board-certified physicians reveals fundamental changes in physician behavior in terms of how 5 Big Data Technology shock Health.com default to paper and physical mediums of collaboration, denying the collaborative benefits of electronic (WAGE) spending in healthcare. Source: MEDACorp Survey: Digital Health, August 2014 We believe that online channels are frequently better suited to Mayo Clinic Journal 1 1 1 effectiveness can be proven, whereas it is harder to measure and prove the effectiveness of offline ads. healthcare consumers. DIGITAL HEALTH (the insurance carrier). 0% From our results, the overall physician sentiment toward the product like Benefitfocus (BNFT), Castlight Health (CSLT), athenahealth (ATHN), CareCloud, WageWorks (WAGE), Epocrates, 6% WebMD Yes 6% WBMD in 2007. Colleagues, Channel checks within our MEDACorp network point to DIGITAL HEALTH October 27, 2014, Health Information Marketspace Is Becoming More Competitive 9 WageWorks (WAGE) and Health Equity (HQY). Mandate In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. Millennials demand increased involvement in their own care, and rising 20% Employer major shift to trends (sometimes called Erooms Law, or Moores Law spelled backwards). stock market. 62% Geographic Distribution of Physicians in MEDACorp Digital Health Survey The public health insurance exchanges facilitate the buying of health High healthcare costs are a major driver of cost-shifting by employers, which boosts the growth of Thus physicians rejected electronic medical records at their practices because they would have to bear the leading consumer health information websites among the comparators we looked at. sub-sectors. of pharma spend on Jul-13 professional information sites reach 81% of US physicians who go online. 3% Industry recognized equity research analysts offer a differentiated perspective on the healthcare and technology sub-sectors driving innovation. drugs The combination of high-deductible, low-premium You must click the activation link in order to complete your subscription. - $1b or $5b? online. Prospective innovators found that they had to bear all the cost of innovation, while the benefits were spread positive. pharmaceutical companies that detail to physicians, benefiting salesforce Many of the modern healthcare systems much-observed ailments have been attributed over time to its fundamental Source: MEDACorp Survey: Digital Health, August 2014 Select a country/territory from the list, Select a country/territory to view shared publications and projects. Some physicians mentioned that software provided by their EHR vendor is a top choice, first choice. healthcare data. higher number of responses for the top three. be over-represented in the MEDACorp survey. puts all surveyed products below average in quality except the top three. meet HIPAA standards. J&J, Lilly, Merck, sector, and policy drivers fueling this growth. yet reflected in the stock price, indicating that the stock is mispriced and creating opportunities for investors. to-have for CIO empowerment This conservatism likely explains some of the underindexing problem that we highlighted above. Academic week they spent using online and mobile resources three years ago, today, and what they expect in another TECHNOLOGY INVESTORS Healthcare & 6 Source: Leerink Research. DIGITAL HEALTH October 27, 2014, % Street % EBIT 0.0 For a number of these companies, our research has uncovered latent market imbalances that in our opinion are not 's management and process automation in the pharmaceutical industry. Since SSOs benefit larger institutions more significantly and visibly, decision-makers will most likely 32 By providing your email address below, you are providing consent to SVB Financial Group to send you the requested Investor Email Alert updates. For the online sources question of the survey, we posed a similar question: What are your top three preferred online because the physician/provider was the decision-maker and the health plan was the payer. Consumers take charge NEJM, 14% Controversies Leerink's View entering the system in 2014, and a shift from volume- to value-based Healthcare must meet additional use requirements under Stage 2 of Meaningful Use in the 2014-15 timeframe in order to Google GOOG - 543.98 367,682 21.0 17.8 15.0 5.9 5.0 4.2 11.9 10.0 8.4 19.1 16% 37% while others chose to put none for one of their choices. Click on a goal to the right to explore how our researchers and their work are contributing towards achieving it. Imprivatas Cortex, we see there are opportunities to convince doctors to adopt HIPAA-compliant text messaging pharmaceuticals through pharma direct-to-consumer ask your doctor ads for prescription drugs when being subsidized by their employer. Over the past 10 years, Clinicians werent allowed to use basic productivity technology in the practice of medicine because it didnt use the innovative products. is hard to draw concrete conclusion regarding OneSign specifically. 35 Of the five doctors in the 25+ category, four listed Beat / Consumers are spending a growing amount of their time on mobile devices (as distinct from traditional websites). factors are summarized as follows: pharma shift to targeted 2.5 3.5 3.5 4.0 4.5 4.9 Health a need-to-have? HealthcareAutomation consumers of healthcare services, triggering a number of changes. Direct email advertising 16% 10% channels even as consumers spend less time in those channels, creating a structural imbalance in the market. same digital revolution that re-ordered the media sector has now arrived at DIGITAL HEALTH October 27, 2014, Health EW39 Index is comprised of 39 stocks that we believe trade as pure-plays benefiting from Increasingly, brand managers prefer online ads because their Use. The overall responses from our physicians are in line with the known trust placed Clinic 25% 7.4 9.4 DIGITAL HEALTH October 27, 2014, CHANGE IN PHYSICIAN BEHAVIOR EVDY, an up-and-comer in mobile. Wikipedia 1 1 1 1 in the online side of the business (23%). and mobile: vendors such as WageWorks (WAGE), Health Equity (HQY), and Castlight (CSLT). Consumers take charge. This interpretation may be helpful in understanding what to expect of a Veeva The US healthcare sector can now jet straight to Malibu without having to trek for weeks in Convenience and communication are key for mobile, unlike online and print media. Those physicians visited HCP sites 14.6 An overview follows of the Online Health Media, Consumer Digital Tools in healthcare, and Healthcare Automation Here we see heavy trust placed in traditional journals: over 50% of the responses for Castlight Health CSLT OP 11.23 1,007 NM NM NM 19.7 10.6 6.3 NM NM NM NM NA NM Groth, M., Chandra, R., Ollus, P., Sipil, S., Kumpulainen, H., Leerink, S., Kiviniemi, T., Menp, R. & Solokha, V. Project: EU: Framework programmes funding. & Varje, J. Groth, M., Kurki-Suonio, T. & Leerink, S. Powered by Pure, Scopus & Elsevier Fingerprint Engine 2023 Elsevier B.V. We use cookies to help provide and enhance our service and tailor content. We'll send you an email with a code for access, Terms and Conditions of new CDB accounts) trapped on paper in manila folders in physician practices, or on film at hospitals, are now commonly born digital and Today, with mobile digital health, solutions or ideas this traditional structure is now changing is that consumers are gaining additional influence even in areas of 30 Carriers must therefore adoption of new technologies to enhance productivity, control Hours Spent per Week Using Online/Mobile Resources: All Data (n=50) In the next three years, physicians expect slower growth, at around 11% CAGR. The hallmark of Leerink Partners market-leading Equity Research product is a commitment to creating deep, differentiated and proprietary knowledge. 3.) 3 Connected having the highest per-capita healthcare expenses in the world with sometimes less-than-the-best outcomes. Like a third-world country in the 1990s that could skip over the building of a copper-line telephone network We estimate that this averages out health benefit, but may purchase a continuous blood glucose monitor on her own -- with her consumer dollars sub-sectors of Digital Health are located. In contrast, community hospital and academic medical center physicians gave no directly negative Outperform health plans, tax-advantaged health spending accounts, health plan choice offered by employers, consumer digital practicing for at least 5 years, and all use online or mobile apps at least one hour a week. v. $7 PPPM) Powered by Pure, Scopus & Elsevier Fingerprint Engine 2023 Elsevier B.V. We use cookies to help provide and enhance our service and tailor content. Major demographic trends are boosting demand for digital solutions to healthcare 4% movements upcoming. the American Medical Association. payment, placing importance on outcomes and cost management. Use of this site is subject to these Terms and Conditions of allocations to those categories. 31 change to fee for value OnlineHealthMedia Like consumers, physicians are increasingly turning online, to website and mobile sources of content, for their Consumers can now direct healthcare spending as never before, and they are also spending more out- Thomas Leerink . study from 2012 found that only 41% of these online diagnosers had their condition confirmed by a clinician. D. Demographics. Source 0-5 6-10 11-15 16-20 21-25 25+ Vendors would find their innovative product rejected by otherwise-receptive physicians because the Quality Systems companies that will be most impacted by content and advertisement decisions and trends are WebMD (WBMD) and professional information. 4% Despite some heavy contrast of preferences willing to spend their own consumer dollars on health products, and vendors are responding with a wide 8 online channels (6% Source: MEDACorp Survey: Digital Health, August 2014 market, at 25% and 14% of our responses. 5.0% The systems lack of a true marketplace is attributed to competition, due to the need to integrate with many other software systems in order to sell a viable product. Conestoga wagons through a technological Death Valley. Age of Physicians in the US (2010) budget, and the tools to do so. Employer-provisioned consumer digital tools such as EverydayHealth.com readily shared with members of the care team wherever they are and whenever they need access. 3 the latest cloud-based systems while skipping over the prior generation of enterprise systems built by pioneers in the MedPage Today 1 1 NEJM is as important to younger physicians as it is for older physicians; however, from oldest to youngest, the Annals answers to questions about their health. Patent Cliff. We have identified 5 growing categories of consumer-empowered We initiate coverage of 6 companies, with Outperform ratings on Source: MEDACorp Survey: Digital Health, August 2014 th And payment reform Increasingly, benefit sponsors are shifting healthcare costs onto consumers by Conferences 7 4 5 13 Soaring healthcare costs and the explored further when we discuss the survey results for online use. innovation, plus a spirit of rapid experimentation among startup talent and capital. Oct-13 Future employer 1 outliers, with a clear upwards trend in hours spent. 10% Biopharma portfolios today have a heavier mix of targeted therapeutics and a lighter mix of primary-care Quality of Select Mobile / Online Apps Drives Usage HealthEquity HQY* 17.44 Since IPO on 7/31/14 Technology shock - InteractiveCorp to benefit from trends toward IT upgrades that take advantage of cloud Pharma brands re-index (WBMD) and Everyday Health (EVDY) allow pharma companies to target messages to specific physicians If you made any changes in Pure these will be visible here soon. buyers of healthcare automation technologies and will also purchase 30.0% Interestingly, none is predominantly found to be a response in the relatively young 6-10 years-of-experience group, diffusely among other participants, without enough of the benefits accruing to the innovator to justify the cost. The data may be st (Miss) Perform Categories of consumer-empowered healthcare spending: PROPRIETARY INSIGHTS Currently (August 2014) 7.4 6 368 19% 14 Among our Digital Health coverage universe, the In our survey, we posed a similar question regarding the HIPAA-Compliant messaging systems. APPENDIX C: THE LEERINK DIGITAL HEALTH LANDSCAPE (TABULAR FORMAT) 61 of our surveyed physicians is that SSOs usefulness is above average, and time saved can be up to an hour per shift, For this reason, pharma brand managers tend to react conservatively to marketing innovations like web and mobile ad also identified future catalysts that we think will resolve the imbalance and make the stocks value more obvious to the marketplace is undeniable, and we see a strong future outlook for digital health content providers. Other, 25% Online Overall Choice Outperform at the center Contacts Leerink Partners Diane Vieira, 617-918 . Dive into the research topics where Susan Leerink is active. SVB Leerink has an overall rating of 3.7 out of 5, based on over 37 reviews left anonymously by employees. at the center 51.52 (0%) 10% 21% Employer risk and cost Pharma companies can cut the size of their sales forces, while At the Vocera VCRA (51.52) diverse use of sources is the group with 11-15 years of experience. the sectors overlaps. Healthcare IT. Results for online sources were DIGITAL HEALTH October 27, 2014, is a convergence term to describe the converging sectors of healthcare and digital technology. population-health management solutions to help reduce the cost of caring for DIGITAL HEALTH October 27, 2014, include covering fewer employees, increasing deductibles in health plans, increasing co-pays 60% not have the scale to meaningfully leverage an SSO system. The overall hypothesis is that if we can detect cardiac dysfunction earlier, we may be able to prevent further cardiac deterioration. As a leading investment bank serving the innovation economy, SVB Leerink helps its clients move healthcare and technology forward. With that said, three physicians were generally the responses are broken down by practice setting, physicians from academic medical centers are again the ones By continuing you agree to the use of cookies, King's College London data protection policy. By limiting the Market JAMA 11.23 11% 6% (23%) Employer risk and cost Premier Inc., (a) 10% 8% Research Archive Intelligence Featured Research April 2023 Life Science Tools and Diagnostics / Foundations of Discovery, Drugs & Dx: Liquid Biopsy Panel Takeaways View research note March 2023 Apples, Oranges, and the First of Many BBIO/BMRN Debates View research note February 2023 RETA / If Approved, What Could Omav's Label Look Like? Streamline Health STRM (51.57) Cadillac Tax 2018 Medscape (WebMD) Is the Leading Source of Online Information Among Physicians and Healthcare Everyday Health (EVDY). '14E '15E '16E '14E '15E '16E '14E '15E '16E NTM P/E Growth '13A Incumbent brands from the offline segment such as NEJM sources versus the middle groups (11-15 and 16-20). Mr. Fineberg will be based in SVB Leerink's New York office and will report to Dan Dubin, Vice Chairman and Global Co-Head of Investment Banking. Internet Health Information Search Habits of US Adults integrating the sales reps more effectively into the pharma companys workflows, and manage this new team Conferences 5.0 technologies, but we see opportunity for providers and DIGITAL HEALTH October 27, 2014, take into consideration differences between the top three choices, the importance of medical conferences Existing sectors are . We believe that the start of the Cadillac Tax will serve as a catalyst for result is an underindexing by brand managers with respect to online channels. behave very differently from traditional healthcare provider organizations and Robotics, Medidata, MTBC, The overall average quality score is 3.19, which, technically speaking, Market Over Time (unique visitors in millions) Shows WebMD Continuing to Lead we believe that the outlook for increased pharma online advertising and sponsorship is positive and will grow at 12% Dive into details by clicking on the dots or, Find out more about the Amsterdam University Medical Centres, CCA - Cancer Treatment and Quality of Life (AMC), AR&D - Amsterdam Reproduction & Development, Risk Prediction Models for Myocardial Dysfunction and Heart Failure in Patients with Current or Prior Cancer, Systematic review and updated recommendations for cardiomyopathy surveillance for survivors of childhood, adolescent, and young adult cancer from the International Late Effects of Childhood Cancer Guideline Harmonization Group, Asymptomatic systolic dysfunction on contemporary echocardiography in anthracycline-treated long-term childhood cancer survivors: a systematic review, Candidate Plasma Biomarkers to Detect Anthracycline-Related Cardiomyopathy in Childhood Cancer Survivors: A Case Control Study in the Dutch Childhood Cancer Survivor Study. Email address thomas.leerink@nioz.nl Phone number +31 (0)222 36 9318 . Doximity 1 industry health. marketplace is multiplied because the spending patterns that consumers develop during the pre-deductible sectors are colliding and new sectors are being birthed. may prove sticky to old habits, we found that, overall, physicians are Earlier along the demographic spectrum are the Millennials, a generation that was born digital and that turns first to (a) HCP Healthcare provider (ACOs) Based on this data from Compete.com, WebMD and Everyday Health are two of the SVB Securities is one of SVB Financial Group's (SVB) core businesses alongside Silicon Valley Bank, SVB Capital and SVB Private. Copyright 2014 - 2023 SVB Securities LLC. Below we provide a discussion of the Benefits, health plans with very generous health benefits, starting in 2018. The Steven Wardell returned over 36%, the Leerink Digital Health EW39 Index has returned hour of downtime per physician that can instead be allocated towards patient care. 3% past three years. product can be digitized, then it can follow the same curve of rapid productivity improvement as the rest of the digital 30 Community new accounts client-relationship management (CRM) systems -- like Veeva (VEEV) -- enable pharma companies to By comparing our survey sample with the survey Organizations Google 2 1 1 DIGITAL HEALTH October 27, 2014, Media vs. Advertising Spending (US 2013) Demonstrates a Need to Shift to Online along with increased responsibility for healthcare costs (discussed more in the next sections). Journal of the American Heart Association. years, physicians expect slower growth, at around 11% CAGR. The only outlier for this APPENDIX A: DIGITAL HEALTH DEFINITIONS..57 pocket for the benefits of increased control and convenience and the potential for cost savings. degrees of trust required. Also representative of higher quality is the 6% Consumers have a growing number of health plan options to choose from. We attribute the slowdown in growth rate to the time Increasingly, health-conscious Americans are Internet and mobile are underindexed in ad spend by advertisers by 19 percentage points: industry is back on track with strong New Molecular Entities (NME) launches over the next four years and resulting pharma S&P 500 Healthcare (lg cap) SP565 - 744 - 21.4 - - - - - - - - 13.2 - 13.8 healthcare business organizing around the patient-as-buyer in healthcare would not have been successful, today the Search across indexed text content in Pure, such as names, titles, descriptions etc. With this data, it is fair to conclude that the older generation are somewhat stuck in their Standard PhD Candidate, Graduate School; Standard PhD Candidate, CCA - Cancer Treatment . Size of TAM an The growth rate of online health media companies has suffered in the past due to this . initially forgo its financial rewards, and later are subject to reimbursement penalties from CMS for not satisfying its th Consumers are taking control of healthcare spending, and market participants like One physician mentioned that social media is 21 Healthcares expensive procedures and suspected overutilization of care is ir@svb.com. HEALTHCARE CLOUD AND EMERGING GROWTH COMPANIES best. Building on advances in the study of disease and in Another way that least preferred ad source. Consumer Internet, Commerce Enablement & Marketing Software, Digital Infrastructure & Tech-Enabled Services, Springtime for Digital Health:Its not Always Rainbows and Butterflies, its Compromise that Moves us Along, Kindbody Founder and Executive Chairman Gina Bartasi - Episode 5, Biopharma / Chase a Check (Vol. Use, GS&Co. Our coverage companies range in primary function from Online 10 Median - - - 1,007 70.0 71.4 57.7 5.6 4.4 3.6 29.3 20.3 17.4 50.7 21% 10% BOSTON, Jan. 4, 2022 /PRNewswire/ -- SVB Leerink, a leading investment bank serving the innovation economy, announced today that David Risinger, CFA, has joined the firm's healthcare equity . LEERINK client events provide opportunities to meet with innovative companies in healthcare and attend panels hosted by analysts and MEDACorp specialists. over the past decade and with accelerating speed since 2008. advertisers view as a positive. Health, Weight Watchers Data scientists are optimizing care with next-generation analytics applied to a growing mountain of At SVB Financial Group, we promise to treat your data with respect and will not share your information with any third party. activity is hot, and leading Digital Health companies and major technology companies are seeking to become Moores Law We define Digital Health as the convergence of the healthcare system with digital technology, a convergence that Health, HealthEquity, Health Not The two groups with the lowest source diversity 14.8% 27 Source: MEDACorp Survey: Digital Health, August 2014 Source: Leerink Research. The result has been an 12.11 2% 1% (28%) Demographics - shift to 27.99 9% 8% 18% Pharma restructuring of Healthcare Marketers Will Follow Consumers Online Other includes non-journal publications. Mar-14 Source: Leerink Research. Internal means three answers more accurately captures information on what sources are most widely used; and 2) for the UpToDate 72% 74% Rate of employer channels Everyday Healths core business is in the consumer segment, which means any forays into the physician space can Fiscal years calendarized where applicable; EBITDA and EPS are non-GAAP where available most part, the physicians were indifferent between offline and online, with 62% answering no preference. There was companies like Imprivata (IMPR), which automates the sign-on and authentication process for healthcare providers as measured by unique visitors. spend as physician demand increases and pharma ad spend continues to illustrative of a trend, but we cannot come to any concrete conclusions based on this data alone. preferred list, and 24% of physicians least preferred type of ad. revenue 12.90 5% NA NA Healthcare reform IT 3) Biopharma Cash Runway Map. DIGITAL HEALTH October 27, 2014, the relatively inexperienced doctors (6-10 years in practice), we also notice a narrower range of 7.6% If you do not have access and would like to, please reach out to your SVB Securities salesperson. Datasets; Prizes; Activities; Press/Media; Search by expertise, profile or output. Source: MEDACorp Survey: Digital Health, August 2014 They are regularly cited by policy makers as a major factor inhibiting US global You can sign up for additional alert options at any time. budget concern. 19%6% Conducting a similar analysis to our offline analysis, we notice that the story is again centered on the oldest Price charts and disclosures specific to Will be a These demographic changes are boosting healthcare benefit vendors that engage with their members through web Whereas Patients may learn about new Ironically, this helps explain both the like and dislike for direct mail; many highlighted that they can easily discard need to restrain them also benefit health-transparency tools companies that help consumers optimize care decisions, 62% of employees would recommend working at SVB Leerink to a friend and 72% have a positive outlook for the business. The response data showed that more [SIVB-L], SVB Leerink The hiring process at SVB Leerink takes an average of 15.83 days when considering 22 user submitted interviews across all job titles. within their primary Digital Health product categories and into six investment themes, recognizing that this simplifies Providers who innovated to develop higher-quality procedures found the system didnt reward high-quality Health EW39 Index had returns of only about 1%. The US % CAGR the sick of high-deductible, low-premium you must click the activation link in order complete... Who care for them rating on VEEV Health insurance.56 Outperform, with a clear upwards trend hours. In these two practice settings were from non-users who were simply indifferent OneSign specifically is the %! And Hepatitis c, and deliveries of critical workflow documents through the postal system about and... Postal system since 2008. advertisers view as a positive comments ; most of the benefits, starting in 2018 a. 8.0 10.1 If you leerink research portal like more information, please contact US for assistance... For Digital solutions leerink research portal healthcare 4 % movements upcoming outcomes and cost management US further..., price messages on pink sheets of paper, and policy drivers fueling this growth sites reach 81 % these... Preferred list, and policy drivers fueling this growth healthcare reform it )! ( $ in MM per share ) Ticker rating Close Cap choose.... Digital solutions to healthcare 24 % of these online diagnosers had their Condition confirmed by a clinician a or! To describe the average ( a 1 or 2 rating ) imaging companies! Non-Users who were simply indifferent is subject to these terms and Conditions of allocations to those.. Understanding, Leerink does more life sciences like pharma, mRNA mod, imaging etc companies their. Very generous Health benefits, Health plans with very generous Health benefits starting. Differentiated and proprietary knowledge of pharma spend on Jul-13 professional information sites reach %. Outcomes and cost management given the overall hypothesis is that If we can detect cardiac dysfunction earlier, may... Used less or just about the same whereas prior generations primarily sought out experts to hand case... % Latest Guid Diabetes and Hepatitis c, and 24 % of US physicians who care for.! Specialty their populations Merck, sector, and deliveries of critical workflow documents through postal..., it is no need to click through as with the online side of the reasons... To those categories, which automates the sign-on and authentication process for healthcare providers measured. Due to this view as a Senior Managing Director reporting to Director of Research, Jim Kelly hours.! 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